Stop Screen Time

Control your screen time—control your emotions.

What This Means

One of the biggest mistakes I see investors make is watching their accounts too closely.

It feels productive at first. People think staying on top of every move makes them more informed or more in control. But in reality, constantly checking balances often creates more stress, more emotion, and more second-guessing.

An investor sees their account hit a certain number — maybe $100,000, $500,000, or even $1 million — and that number becomes anchored in their mind. So when the account temporarily drops below it, even slightly, it starts feeling like they’re losing money… even if they’re still up significantly over the bigger picture

I call this the “high-value trap.”

The reality is markets constantly move up and down. Volatility is normal.

For long-term investors, most short-term swings are simply noise.

But when people stare at their accounts every day, every dip feels magnified. And because losses feel more painful emotionally than gains feel rewarding, investors often start making emotional decisions at exactly the wrong times.

This becomes even more important for business owners, who already deal with enough stress and uncertainty running their businesses every day.

Long-term investing usually works best when investors focus on the bigger picture instead of every short-term move.

The number in your account matters far less than what it ultimately allows you to do — reach your long-term goals.

Stepping back, checking balances less often, and staying focused on your plan can help reduce stress and keep emotions from getting in the way of good long-term decisions.

Common Questions

Why is celebrating milestone account numbers dangerous?

Because markets constantly fluctuate. Temporarily falling below a milestone number doesn’t necessarily mean you’re doing poorly — it’s often just part of the normal flow of the market. The danger is when investors become emotionally attached to a number and start reacting emotionally to short-term swings.

How often should I check my investment accounts?

There is no perfect rule.  Generally, we believe that less is more.  I definitely wouldn’t be checking balances daily or weekly. Things don’t change that fast with your holdings.

How should I gauge my success or lack of it?

Judge yourself more on your ability to follow through on your personal plan.  Consistently putting money to work and avoiding emotional decisions is a recipe for success.  

Remember This:

Your account balance only matters because of what it helps you accomplish — making work optional on your terms.

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